"I always buy these bulbs when installing downlights in kitchens or bathrooms for three reasons:- Firstly these bulbs seem to last longer than any others I have tried. Its really embarrasing when the customer tells you a bulb has blown and you haven't even finished the job yet!!!! Not with these and I use them in my house so I do know. Secondly at £10.20 a pack that just over £2 a bulb - bargain. Finally, I prefer 35w to 50w. 50w is too harsh a light and using 35w saves a little on the output thus reducing your electric bills. Something we all want to do!!"