"Easy to work - flexes enough to go where I want it to be, and stiff enough to poke through cavity walls. Shielding is fine for quick and secure fitting of TV coax plugs., and the centre conductor is stiff so it's easy to get a good connection on the critical centre pin. Picture quality and signal strength are well maintained from the antenna to the TV, no measurable signal loss using my equipment. Much better than the old-style TV coax with just a thin copper braid shield. Great for digital broadcast TV., although I wouldn't choose this for a long satellite run (5M or more)."